Howell reflects on PR strategy, improving image going into 2026

Gaitan-Flores asked Burch to put together a packet of the media coverage Howell received in 2025, as well as an update on his work to build relationships with local media.

“What is our relationship with our local press, with The Daily, The Post, (WHMI), WLNS? Those are sometimes the ones ... at the core of what's going on in our community,” Gaitan-Flores said.

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